WGSN

I have been using industry based, trend-forecasting site WGSN to research trends.

Consultation

Yesterday I spoke briefly with my manager in work. I asked her how did The Saturdays T-shirts sell, whether they were popular or not. She told me that they didn't do very well, due to them just being slogans on T-shirts. Her opinion was that they were not very good quality. She suggested that it would be best to do a more of a 'going out' range, mainly dresses etc. 

Therefore I have decided that I will focus on going out wear, rather than both casual and going out. 

Miss Selfridge TV

Miss Selfridge TV

Above is the link that takes you to the Miss Selfridge YouTube channel. Using YouTube for further research is a skill used towards my FMP.

Miss Selfridge SS 13

I've been researching more on the Miss Selfridge brand, I found YouTube videos on the SS 13 collection.

The Saturdays and Miss Selfridge T-shirt collaboration

I have chosen to do a celebrity range for Miss Selfridge as they have never done a celebrity range before. After thinking of what celebrity I could use, I came to the conclusion to use The Saturdays. I thought that each of the girls individual styles would suit the Miss Selfridge customer. 

After researching The Saturdays fashion styles and gaining more information on the band, I came across that they had already been involved with Miss Selfridge before...

In 2011, after the release of single "Notorious" the band released a clothing line with Miss Selfridge. The t-shirts featured lyrics from the band's song; "Notorious" and "Higher" with the lyrics on T-shirts saying; 'I'm Notorious' and 'Whatcha Doing Saturday Girl?’ The T-shirts were designed by the band and picked the lyrics out themselves. 

I am still going to go ahead with using The Saturdays for my project as I will just use this information to further the range. Stating that as the t-shirts were a huge hit, the company decided to use them again for a full fashion range.