Bags & Shoes

I would of liked to have included bags and shoes in my range but ran out of time to do so. I really liked the look of 'book clutches' and perspex box clutches. I think that Miss Selfridge customer would be attracted to these unique designs.

Feedback Arrangements

Unfortunately the deputy manager in work, who I've spoke to previously in work about my range, is not available to give me feedback on my FMP due to working in another store for the next few weeks. I plan to show my FMP to supervisors and possibly my manager for feedback instead. I will also ask my mum for feedback as she has worked in the industry for 25+ years.

Financial Spreadsheet and WSSI

I used Microsoft Excel to create my financial spreadsheet and WSSI.

I firstly had to figure out my quantities,  how many garments per size I wanted to order. With Miss Selfridge ranging from size 4-16 I wanted to make sure I covered all sizes. I also decided that my range would just go into the 'top 8' stores, the flagship A grade stores.

I also calculated my shipping costs for each of dresses, tops, shorts, skirts and jackets.

I then calculated what my cost price would be using the formula: RRP - VAT (20%) divided by 2.5.

This information all went into my financial spreadsheet along with other information about COO, fabric  etc.

With my range going in two phases, the first on the 10th March 2014 and then 8 weeks later on the 12th May. I worked out my forecasted sales in my WSSI and specified when there would intake of stock, which will be on week 4 of 16 units (each store having 2 units per garment), halfway through the 8 weeks of selling time.

Range Plan - Photoshop

I used Photoshop to create my range plan. I used layers, placed images on the canvas, used the warp tool to make the effect of curled up paper on a notice board. I also created a shadow beneath images by using the gaussian blur filter. I filled CADS that I found on WGSN with colour and also patterns. I adjusted the image size of the CADS to copy and paste into my range plan. I created text boxes to display information about each garment.

When I began using Photoshop for my FMP I forgot how to do certain things on the program but after practicing and finding help online how to do certain things I got the hang of the software again.

I used this website after finding it on Google to make a shadow...

http://graphicdesign.stackexchange.com/questions/5251/how-to-create-this-fading-shadow-effect-in-photoshop

Mood Board

To create my mood board I am going to see what pinning pictures to a notice board would look like, instead of a wall. This is so I get the cork background for creativity. 

Here is an example of what it might look like...

Directional Shop

For my directional shop I have chosen to look at Reiss, Ted Baker and Ralph Lauren. The reason I have chosen these brands is that when I researched The Saturdays, one of Mollies top 3 brands was Ralph Lauren and one of Frankie's was Reiss. I think that the Miss Selfridge customer can identify with these brands and the brands represent The Sats style. I also chose Ted Baker as I felt the styles and prints of some of the ranges can be similar to the Miss Selfridge ranges. 

I also considered Karen Millen for the directional shop but did not think that the brand was the right age range and style to the Miss S customer. 

Planning

Today I did trend research on WGSN and specified key shapes, colours and detailing within my project. 

I'm not up to date with where I said I would be on my action plan. I have set my to-do list in order to get up to date. 

Tonight: 

- Finish comp shop

- Directional Shop 

- Mood Board

Tomorrow I am going to start colouring my CADS on photoshop and start to create my range plan.