For my directional shop I have chosen to look at Reiss, Ted Baker and Ralph Lauren. The reason I have chosen these brands is that when I researched The Saturdays, one of Mollies top 3 brands was Ralph Lauren and one of Frankie's was Reiss. I think that the Miss Selfridge customer can identify with these brands and the brands represent The Sats style. I also chose Ted Baker as I felt the styles and prints of some of the ranges can be similar to the Miss Selfridge ranges.
I also considered Karen Millen for the directional shop but did not think that the brand was the right age range and style to the Miss S customer.
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